Well, that’s a tricky question to answer. It’s always been a see-saw for Google. Internet has transformed consumers’ lives and how they experience entertainment, information and brands. As people are getting their businesses more into internet, competition and demand to keep their ground is always been the concern for advertising and branding companies on web. Recent insights tell us that the Web economy has significant upside potential.
Google fasten up the technology behind Pay per Click (PPC) ads with Ad Words. PPC Banner Ads work on the basis that payment is based on visitor clicks. Banner ads can be triggered by any keywords supplied by the user. This lessens their ability to focus on a particular audience. Instead, advertisers rely on the fact that their banners are visible on related websites. The more closely the ad is related to the website it’s placed on, the more likely it is to be effective and reach its target audience.
These days, large brands are indulging in social media marketing for promotion, rather than banner ads in Google. Social Media is a hot cake for marketers and entrepreneurs. This platform provides more substance to their product. Also, interacting with people makes a feedback simpler like a conversation with friends. Brand marketers are also accustomed to include their own tracking urls within display advertising. They get eligible to include third party tracking.
To save themselves-Google recently came up with many interactive applications for business solutions like Google+ and many more for business and branding solutions. Its stated goal in doing so was to help users build relationships with any company they “care about.”As Google’s SVP-Engineering Vic Gundotra describes it, “Behind every page (or storefront, or four-door sedan) is a passionate group of individuals, and we think you should able to connect with them, too.”
Source: Compusoft Technologies
