It’s in your Mobile!

Last year has been all about smart phones fiddles and 3G services in a mobile. With the ever changing definition of mobiles and changing features couldn’t stop marketing to spread their wings in mobile.

In 2012, mobile marketing is at sky’s limit, to provide their product close to the customer and in less time. It keeps them updated about latest offers, fresh collection or discount deals.

Changing trends:

• Switch to smart phones: After the change in era of mobile phones to smart phones, e-business has got substantial support and product visibility medium within less time.
• SMS is evergreen:Easiest way to get in touch with consumer, expressing their product by cool graphics and catchy text.
• Social Media help: After rise of social networking sites in mobiles, internet marketers have always looked upon this platform for better outcomes. Mobile and social media could make a great combination to reach customers with their product.
• Social gaming: If mobiles are coming up, then why softwares are left behind. Android had a revolutionary impact in the whole gaming industry and it’s still rolling with new upcomings. With this craze, it would be easier to capture young people.
• Location-based marketing: People would much rather pay more time in ongoing offers nearest to their reach. Giving them what could definitely be approach is an easy catch for the internet marketer.
• More videos: With 3G craze, watching videos live has become as good as broadband connection for your PC. Videos explain the brand better and visuals remain in mind for long.
• Currency Transfer: Now days, banks are coming up with the facility of mobile banking for easy payments or any other utility.

To conclude, we would say 2012 will witness a revolution in marketing and business trends.

Brand Handling Through Facebook

Facebook has become like an element of life these days in an individual’s life, whether they had a bad day or a delicious meal at their favourite restaurant, facebook has it all. Brands have also taken over facebook past few years, to bring close the latest bits about them to get them closer to the scale of ‘likeliness’.

To have a decent Business-to-Consumer (B2C) brand management, person should have a good touch base with Facebook and all the tools utilized for the same matter as Facebook keeps on coming up with useful and time-saving utility features for fan pages.

Having a good communication is important with the fans; use the words that please the reviewer. Always talk about those things which they want to hear. Create a healthy discussion about your brand, tickle their minds to lucrative offers to keep them engaged in your page.

I know now you must be thinking, what about the irritating and tricky fans, who always have complaints about the product or services? The solution would be handling them with politeness, listen to their request/ query and revert back to them as quick as possible. Do not entertain non- genuine problems, you do not need to pay attention at all, simply ignore like a spam message.

These are the basics for getting involved in facebook for your business. In short, they are just few points of marketing and PR but should be taken into action positively, but with the right timing and the right review.

Designing is to Catch a Person’s Imagination

Graphic designers are the masters of creating a pattern to create a visual harmony out of different shades of colour, shape of an object and various other elements to create a connection between all of these. Graphic designer’s communication is landed somewhere between the two extremes of human mind and shares the pattern to please the beholder.

Considering the fact, graphic designer’s work is under a lot of expectation in terms of professional ground; client still wants the best out of the rest.

Here are few easy tips to remember if you are having a hard time with your clients:

• Listen to the Master: Acknowledge your mistakes rather than hiding them. This will create a good impression on the client and you can sooner come to the solution to sort out the anomalies.
• Think of the idea before designing: Create a rough sketch in your mind of client’s expectation and then put it to design.
• Don’t throw any ideas: Do not put your hand in fire by expressing your take on the project, client might agree and change his thought process completely and create a new one.
• Always take help: Consider your senior or someone experienced to take views to improve on your flaws and improvise on your imagination.
• Create a touch base: Get in touch with the client frequently to know whether you are in the same place of thought where he is, it finishes your project faster.
• Do not intermix: Do not share other client’s thought with another, as every person has a different thought process and different approach and expectations from that particular design.
• Be the monkey your client’s want you to be: Always take client’s advice and make him feel like the God of graphic designing and you being guided by him.
• Be flexible only till it’s accessible: It’s good to be available to your client whenever they want to be, but don’t pretend that you can work and use your creativity when you can’t.
• Share only on Request: If client’s demands of your previous work then only consider reference of your previous design or colour combination.
• Be reasonable: You cannot be always perfectly approach client’s imagination but you can always trick them to like yours.

Resource: Compusoft Technologies

Track your Keywords

Important factor of Search Engine Optimization (SEO) is tracking the performance of keywords. However, different sites have different priorities. For some sites like e-commerce sites, importance could lie in traffic and its conversion. Other sites could have the priority for high traffic flow only. Either of case, tracking keyword performance is essential.

Initial focus should be to trace keywords. A simple Google search for “SEO keyword tool” will fetch decent results.  However, you can also go for Google’s Keyword Traffic Tool and Wordtracker’s GTRends. For each page of your website, focus on no more than two keywords.

Next player is SERPS (Search Engine Results Page) rank checking software or choose from the many free services on the web. It provides ranking of your keywords. Bottom line is to run these often, to keep track of the results.

Once you get your keywords it’s time to set up website tracking software. Don’t go for paid services directly. Google has some amazing analytical tools which give you good score of your results.

Now comes the hardest part, sorting all the data into one. This is where real struggle starts. Most companies pay SEO Agencies the big money. Sort out keywords according to their rankings and improve your SEO performance.  Simultaneously, the cycle continues.

To implement a successful internet marketing plan, keyword tracking solves it all. Also, it provides effective Search Engine Optimization. Though it is time and resource consuming, the end result is fruitful too!

Marketing in 140 Characters

How to fit in my business in 140 characters? This was the biggest question in every marketer’s head when twitter started promotional tweets. Most crucial task was to create a catchy headline to make people click on it. So, twitter has brought back the long lost hurdles of catchy one-liners back in the scene.

All you need is a compelling headline to make your online business rise up. People are choosy and impatient; their eyes always stop on something unusual and catchy. A good one liner apprehends the user to their business.

Twitter has the potential to attract large number of users who aren’t followers with the weapon of keywords set by the branding people. Promotional tweets can shoot up your business by bringing your brand up in top search results. Also, Promoted Tweets has higher bar—they must resonate with users with feedback and retweeting. In case of no activity, the Promoted Tweet will disappear. This feature helps businesses measure their ad ROI better.

Promotional tweets have been a bit controversial among advertisers as they always lay in the danger of no or less clcikability. Promotional tweets need not be an advertisement it could be anything promoting their brand like contest to create a buzz or offers. They also have retweeting option where users are able to reply, unlike normal one-way ads. It is also important for advertisers to avoid hard selling and add value through content.

For more info Contact: Compusoft Technologies

Understanding Brochure and Catalogue

Brochure and catalogue narrate the same story, difference lies in content. Brochures are meant to be short and catchy. It shares enough to sell.

Catalogue is a different motive altogether, they are more descriptive and systematic about their products and services. Attractive covers, inside covers, first & last spread, etc and also to include “success story” pages to maintain enthusiasm of reader.

Often, brochure and catalogue printing takes place on the same quality of glossy paper. Many of the companies maintain the basic idea of designing brochure or catalogue

• Avoid overcrowding of pages.
• Readable font.
• Simple and crisp graphics and pictures.

On the other side, brochure requires less of science and geometry and more of creativity in terms of graphics and specific scope for content.

Beyond this understanding lies a perception of designer. In the end, it’s the designer who should understand the difference in a way to produce the best possible idea drawing a line between brochure and catalogue to achieve your business needs.

Source: Brochure & Catalogue