Brochure and catalogue narrate the same story, difference lies in content. Brochures are meant to be short and catchy. It shares enough to sell.
Catalogue is a different motive altogether, they are more descriptive and systematic about their products and services. Attractive covers, inside covers, first & last spread, etc and also to include “success story” pages to maintain enthusiasm of reader.
Often, brochure and catalogue printing takes place on the same quality of glossy paper. Many of the companies maintain the basic idea of designing brochure or catalogue
- Avoid overcrowding of pages.
- Readable font.
- Simple and crisp graphics and pictures.
On the other side, brochure requires less of science and geometry and more of creativity in terms of graphics and specific scope for content.
Beyond this understanding lies a perception of designer. In the end, it’s the designer who should understand the difference in a way to produce the best possible idea drawing a line between brochure and catalogue to achieve your business needs.
Source: Brochure & Catalogue
